LinkedIn‘s new retargeting capabilities should be encouraging for video marketers
Earntouch LinkedIn has historically been one of the best social media sites for B2B marketers. According to HootSuite, a LinkedIn ad can reach 12% of the entire global population. Surveys of B2B marketers have found that 94% of them use the site for content marketing and 89% use it for lead generation.
The value of reaching other businesses on LinkedIn is quite clear. However, a lot of these benefits have traditionally boiled down mostly to the specialized demographic of the website. Since LinkedIn is a community of white-collar professionals, marketers didn’t need to experiment as much with their targeting to find the right sweet spots. They also weren’t competing with 7 million advertisers like Facebook marketers, which means that advertising costs tend to be lower as well.
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